Puna Dores

Digital marketplace connecting handmade creators and buyers across Kosovo

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Overview

Digital marketplace connecting handmade creators and buyers across Kosovo

Scope

Brand Identity / Logo Design / Marketplace Development

Key Outcome

A unified brand and live marketplace built for local creators and buyers

The Challenge

Puna Dores began as a new marketplace concept with a clear purpose: give independent makers in Kosovo a professional place to present and sell handmade products. The project needed everything required for launch, including a memorable identity, a trustworthy marketplace experience, clear seller and buyer journeys, and a consistent presence across the website and social media.

Our Strategy

Rose Apple developed Puna Dores as a complete digital brand and marketplace. We created the logo and visual identity, shaped the brand language around local craftsmanship, and designed and developed a responsive platform that makes products easy to discover while connecting buyers directly with creators. The rollout extended to social media management so the brand could build recognition and support its growing community beyond the website.

Execution

1
Brand strategy, naming direction, logo design, and visual identity development
2
UX and interface design for product discovery, seller profiles, and direct ordering
3
Responsive marketplace website development for desktop and mobile
4
Marketplace structure for local creators, handmade products, and product categories
5
Launch-ready brand assets and consistent digital communication
6
Ongoing social media content planning, design, and account management